REPORTS TO:

Digital Media Manager

JOB TYPE:

Full-Time Salary Exempt

OBJECTIVE:

As a Social Media Video Content Creator at WEDU PBS, this person will lead, host, produce, and create videos that educate, engage, and inspire curiosity in our social media followers. Seeking someone passionate about using storytelling to make complex topics accessible and enjoyable, helping our audience better understand the world. Ideal candidate will excel at creating original, compelling content and assembling impactful narratives from existing footage while leveraging platform-specific best practices. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create platform-optimized videos, focusing on short-form content for Instagram and TikTok, with the ability to produce engaging content for Facebook and YouTube as needed.
• Ensure consistency in WEDU PBS brand voice and messaging across platforms while adapting to platform best practices (e.g.,video length, hooks, captions, CTAs).
• Develop, plan, film, and edit video content that resonates with target audiences, considering trends and audience behaviors.
• Engage with the audience by responding to comments, creating interactive content, and participating in trending conversations.
• Analyze video performance and refine strategies to enhance reach and engagement.
• Collaborate with marketing, content, and production teams to ensure a cohesive brand narrative.
• Provide feedback on project timelines, challenges, and opportunities.
• Stay current with trends, algorithm changes, and platform best practices.
• Balance polished, professional video production with authentic, relatable content.
• Live stream and create real-time content during WEDU PBS events. Must be able to attend evening and weekend events occasionally throughout the year.

REQUIREMENTS:

• Deep knowledge of social media trends, platform algorithms, and engagement strategies.
• Strong experience creating engaging content for Instagram and TikTok, with knowledge of video best practices. Experience creating content for Facebook and YouTube is a plus.
• Strong research skills with the ability to explore a variety of topics and create engaging, well-structured scripts and video outlines.
• Ability to develop scripts, film high-quality videos, and edit compelling content.
• Comfort and confidence being on camera to host videos and livestreams.
• Familiarity with Adobe Suite, CapCut, Canva, and Sprout Social is a plus.
• Basic knowledge of AI-powered tools for content ideation, script writing, and transcription.
• Experience engaging with online audiences and fostering meaningful interactions.
• Ability to analyze analytics and adjust content strategies accordingly.
• Familiarity with Instagram Reels and TikTok trends.

EDUCATION:

• Bachelor’s Degree with at least 1 year experience

ATTRIBUTES:

• Strong organizational and time management skills
• Ability to work with a diverse team

WORK LOCATION:

Hybrid role in Tampa, FL 33607

Must be able to commute/relocate before starting work.

HOW TO APPLY:

Submit your resume, cover letter, and links of sample work, including on-camera samples, to jobs@wedu.org.

WEDU is a Drug Free Workplace and is committed to Equal Opportunity Employment and fully supports workplace diversity – all qualified applicants are welcome