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WEDU Digital Department

Digital SpecialistCMS Focus

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Digital Media Manager
CMS & Digital Products
Digital

Objective

Build and optimize engaging web experiences, landing pages, and digital product interfaces that showcase WEDU’s trusted local content, education initiatives, and community events. Ensure our digital delivery pipelines meet high standards of accessibility, performance, and cross-platform usability, bringing powerful public media storytelling to life for audiences across West Central Florida.

Responsibilities

User Experience

  • Translate organizational goals and audience insights into intuitive user flows (taxonomy)
  • Design accessible, user-friendly content experiences for WEDU’s website, microsites, digital campaigns, and community engagement portals.
  • Advocate for inclusive design, ensuring all digital experiences meet or exceed WCAG guidelines and public media accessibility standards.

Frontend Development & Implementation

  • Partner with national PBS digital frameworks and integrate APIs, video streaming components, and local underwriting elements seamlessly into front-end interfaces.
  • Optimize web pages for maximum speed, scalability, SEO best practices, and multi-device compatibility (desktop, tablet, mobile).
  • Write clean, semantic, and efficient code (HTML5, CSS3/Sass, JavaScript) needed to convert designs into responsive web components for content management systems (e.g., WordPress), and be willing to learn station-specific CMS platforms such as BENTO.

Content Operations

  • Manage the end-to-end delivery of digital projects, coordinating closely with content producers, digital and communications teams, and other operations specialists to schedule and launch campaigns on time.
  • Monitor site performance metrics, user behavior analytics (e.g., Google Analytics), and error logs alongside a data analyst to continuously iterate and improve the digital experience.
  • Maintain digital asset libraries, style guides, and documentation to guarantee brand consistency across all WEDU digital touchpoints.

Qualifications & Skills

Experience: Two- Three+ years of professional experience in digital content delivery—ideally within a media organization, agency, or mission-driven non-profit. (UX and front-end web development are a plus.)

Technical Proficiency:

  • Hands-on experience building and managing sites within Content Management Systems (BENTO and WordPress preferred).
  • Strong mastery of HTML, CSS, JavaScript, and modern CSS frameworks (e.g., Tailwind, Bootstrap).
  • Proficiency in UI/UX design and prototyping tools (e.g., Figma or Sketch).
  • Accessibility & Best Practices: Deep working knowledge of web accessibility standards (WCAG 2.1/2.2 AA), SEO optimization, and responsive cross-browser design principles.
  • Project Management: Excellent organizational skills with a track record of managing multiple digital projects simultaneously under tight deadlines.
  • Cultural Alignment: A passion for public media, lifelong learning, and the educational and cultural mission of WEDU PBS.

Working Relationships

This position works primarily with Content and collaborates regularly with Communications and Events, Marketing and Community Partnerships, Membership, Development, Finance, Education, and executive leadership.

Ready to Join our Digital Team?

Submit your resume and cover letter to jobs@wedu.org to apply for this position.