Girl Scouts of West Central Florida

2018 WEDU Be More Informed, Nielsen Marketing Campaign Award

The Girl Scouts of West Central Florida’s Summer Camp 2017 marketing campaign utilized traditional advertising and digital media. As a result of the marketing campaign, the Girls Scouts of West Central Florida saw a significant increase in girls attending summer camps.

The WEDU Be More Informed, Marketing Campaign Award recognizes the execution of creative and results-driven original marketing campaigns using multimedia platforms including, but not limited to, broadcast, print, social media and/or grassroots awareness campaigns.