Sponsorship of local programming adds impact and prestige to any marketing mix by associating your company with one of the most respected brands in America -- PBS.
Our station is owned by the people of West Central Florida and exists through the direct financial support of the community with nearly 40,000 annual contributors. WEDU's signal and cable carriage reach more than one-fourth of Florida’s population and is watched by an estimated 700,000 households each week -- that's about 1.5 million viewers! We teach our viewers about history, science, nature and the arts with an emphasis on local programming. We entertain children while enriching their minds.
A recent PBS Image Study revealed that a strong majority of PBS viewers:
- Feel that companies that fund PBS have a commitment to quality and excellence.
- Believe corporate partners are usually industry leaders.
- Would choose to buy a product from a company that supports PBS, all other things being equal.
- Community leaders recognize that PBS program sponsorships are an effective communication tool that brings special acknowledgement and appreciation from customers and PBS viewers.
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